After launching its first plant-based shoe in August 2018 as part of the company's Cotton + Corn Programme, Reebok has now gone one step further and developed a plant-based performance running shoe. The new product is called the Forever Floatride Grow and comprises sustainable natural materials including algae, castor beans and eucalyptus. The running shoe, which will launch in autumn 2020, is an updated version of Reebok's award-winning Forever Floatride Energy. The most significant sustainable advancement is the shoe's highly cushioned, responsive midsole, which is built from sustainably grown castor beans and maintains the high performance and lightweight cushioning standard of the original Forever Floatride Energy.
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