With 1,118 retail stores and total revenues of €2.7bn in 2018, Hugo Boss is one of the world's largest premium fashion brands. The company is also aiming to be a leader in the industry's move towards greater sustainability. A key focus is creating full traceability and transparency across its supply chain, with digitalisation - including blockchain technology - having a vital role to play. At the 2019 International Wool Textile Organisation (IWTO) Congress, held in Venice on 9-11 April, Heinz Zeller, head of sustainability and logistics at Hugo Boss, provided details of some of the brand's latest plans in its use of blockchain technology, and outlined its benefits for companies across the wool textile industry supply chain.
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