Fox & Lillie launches Responsible Wool Standard initiative

摘要

Designed for woolgrowers, Genesys, a new programme initiated by Australian wool business Fox & Lillie, aims to connect woolgrowers with leading brands around the world. The programme provides a platform for woolgrowers to become accredited under various industry standards regarding ethical and sustainable requirements, and also enables brands to connect with woolgrowers upholding these requirements and deliver traceability back to the farm.