DISTINCTION IN THE KITCHEN

摘要

For a smaller-sized company to be competitive, it needs something that makes it special. For Green Bay, WI-based Showcase Kitchens Inc., that something is diversification. "Our manufacturing process crosses multiple plains of cabinetry," says purchasing manager Rob Apfel. "We can do a true European cabinet. We can do a custom cabinet. We also do a lot of remodeling. And now we are into the laminating and commercial end of it as well." Originating as a kitchen remodeling company in 1976, Showcase now designs, builds and installs kitchen cabinets, countertops and custom furniture and moulding, in addition to remodeling with Renew-A-Kitchen, another facet of its business. The company also has taken on commercial clients, which make up close to 20 percent of its total current business.