The Office dancing, of one penguin shoving another into the water. There's Tom Cruise laughing, sports-play flameouts, tons of porn. This is the sort of one-note joke that-like rickrolling or ermah-gerd pics-normally fades after a few revolutions of the international meme cycle. But animated GIFs aren't dying. They're metastasiz-ing: People festoon their Tumblrs with them, pass them around in email, and use them as Twitter avatars or signatures on discussion boards. Oxford Dictionaries even chose GIF as its USA Word of the Year for 2012.
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