BBM Music Signals Renewed Assault On Smartphone Turf

摘要

Embattled smartphone manufacturer Research In Motion (RIM) isnstepping up its assault on the consumer smartphone space dominatednby Apple and Android-powered Samsung, HTC and LG Electronicsnwith a range of new, powerful yet affordable smartphones. It isnalso looking to take on Apple and online music platforms with a newnapplication driven by its very popular BlackBerry Messaging (BBM)nsolution. BMI believes that this latter development and the likelihoodnthat it will launch a very different operating system (OS) in 2012nwill go a long way towards reviving its fortunes as a premier player.