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首页> 外文期刊>Western Europe Food and Drink Insight >Wahaha To Copy Bright Food’s International Expansion?
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Wahaha To Copy Bright Food’s International Expansion?

机译:娃哈哈要复制光明食品的国际扩张吗?

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摘要

Chinese soft drink firm Wahaha has emerged as a surprise frontnrunner in the battle to acquire the snack unit of United Biscuits,nwhich controls brands such as Hula Hoops and KP Nuts and hasnbeen put up for sale by its private equity owners. An acquisitionnwould boost Wahaha’s portfolio of foreign brands in the Chinesenmarket as well as help to diversify the firm’s geographic spread bynproviding access to high-spending European markets.
机译:中国软饮料公司娃哈哈(Wahaha)在收购联合饼干(United Biscuits)零食部门的战斗中成为意外的领跑者,该公司控制着呼啦圈(Hula Hoops)和KP坚果(KP Nuts)等品牌,还没有被其私募股权所有者出售。收购将增加娃哈哈在中国市场上的外国品牌组合,并通过扩大进入高消费欧洲市场的渠道来帮助使公司的地域分布多样化。

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