German Beer Exports Have Huge Potential

摘要

As a country with such a renowned brewing heritage, BMI has longnbelieved that German producers have been slow to capitalise on thentremendous export opportunities for German beer. With the exceptionnof Beck's, which has achieved worldwide distribution, there are fewnGerman brands that have achieved global recognition. However, andecline in the domestic market means that more producers are havingnto look abroad for growth and the latest results from Paulaner, whichnannounced export growth of 40% in 2011, suggest that there is pent upndemand for traditional German beer.