German Wine Sector Needs To Consolidate To Compete

摘要

Two German wine cooperatives, Deutsches Weintor and Nieder-nkirchener Weinmacher, have completed a merger to become thenlargest wine cooperative in the Pfalz region of Germany. The twongroups have been cooperating in areas such as bottling and purchas-ning and will now be fully integrated after the deal was overwhelm-ningly approved by the groups’ members. The move creates a frmnwith revenues of around EUR35mn and can be seen as a reactionnto the highly competitive nature of the German market, where salesnare growing but price sensitivity is high. The combined group hasnhighlighted the potential within the German market through increas-ning distribution, while also underlining the export opportunities thatnexist for the increasingly well-regarded German wine sector.