Not all startup companies succeed, especially in the water and wastewater market where customers may be slow to adopt new technology, and regulations and permitting can be barriers to innovation. So what are the keys to success? Cambrian's Mark Silver CEO Mark Silver says companies need to be sure of the science and engineering behind a product before they introduce it. 'When you're dealing with radically new infrastructure solutions, you need to make sure of any technical risk before going out and selling,' he says. 'Sometimes companies can get ahead of themselves. Customers rightly question new technologies. They have a liability [to meet requirements].
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