Objective vs. Subjective Salesmanship

摘要

I have often expressed my concerns regarding the pitfalls and potential dangers associated with the practice of what I refer to as "subjective" sales techniques.rnThis is, in other words, pushing a specific brand or product onto a customer as the best there is for an application simply because the salesperson happens to represent that brand or product. It's the opposite of "objective" sales, which is the application of a product strictly because it happens to fit the need as the best overall choice.