DOES YOUR SALES CONVERSATION CLOSE… OR JUST END?

摘要

Imagine being on trial. You're not guilty. After the final witness' testimony, your lawyer simply rests the case and leaves it up to the jury to make sense of all the evidence and deliver whatever verdict they feel appropriate. Would you be happy? I don't think so. Yet most sales conversations or presentations end something like this: "Well, I guess that's it. Let me know if you have any questions."