New sales ideas for a new year

摘要

Marketing is what you do port sales, all year long. And for many years, the techniques and rules for promoting the water treatment business hardly changed at all. For years, a dealer could tweak last year's marketing plan, eliminating what wasn't working so well. But you were always selecting from the same universe of traditional media: newspapers, radio, TV, occasional mailings, the yellow pages and a schedule of local event participations, from home shows to mall events to county fairs.