When Joseph ferra , thenrnan SVP in Fidelity's retail bro-rnkerage group, met with reportersrnduring the 1990s, he typically wasrncarrying multiple handheld devicesrn-a Palm VII, a BlackBerry pagerrnand a Sprint Web-enabled phone - in his pocket.rnFast-forward to today, and Ferra, now Fidelity's chief wireless officer, carries five or six mobile devices - "mainly for the purpose of just being able to ensure that we're positioned correcdy and we're operating correctly across the different networks and devices," he says. "It's always good to understand the different devices and try to appreciate the context of the user." While Ferra's affinity for handheld devices reflects the constantly evolving and fragmented nature of the mobile space, it also reflects his passion for and commitment to wireless technologies. Named Fidelity's chief wireless officer in 2001, Ferra has been charged with spearheading the company's wireless offerings.
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