Proper Direction Plays a Key Role

摘要

More than a year after joining the World Trade Organisation (WTO), Vietnam has seen positive changes. This is reflected in retail, with the participation of big, global corporations. It is also a challenge which domestic retail companies have to face. To talk about this issue, we met Mr Nguyen Huu Thang, management board chairman of Ha Noi Trade Corporation (Hapro). The retail market is very hot, influencing most people. It is really hotter when international retail corporations such as Metro and Big C operate in the Vietnam market, bringing changes to the market which is not yet developed. Costumers have the opportunity to buy many kinds of commodities. However, it also brings some disadvantages if the corporations cover the entire Vietnam market. Vietnamese enterprises have to change their business methods to compete in retail. We have received many invitations to cooperate with international corporations, but we refused to avoid danger of take-overs. To get advanced technology, we must pay a high price for foreign experts to share their experiences and cooperate. Vietnam enterprises are expected to become strong corporations in the domestic market in the next 5-7 years.