Sometimes, saying "I don't know" may be the best way for sports stars and other celebrities to gain favor with the public when faced with tough questions. That is the key result from a case study involving Tom Brady, the 6'4", 225-pound star quarterback for the New England Patriots, and a news conference he gave concerning the Deflategate scandal. People actually felt more goodwill from Brady and thought he dodged questions less when he started his answers with "I don't know" or "I have no idea," the study found.
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