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Cracking the Midmarket

机译:破解中端市场

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摘要

Walldorf, Germany, is a nice town. It's clean, tidy, and pretty. It's got two old churches, one Catholic and one Protestant, and a quaint main street. There's a prosperous, conservative, and slightly smug feel to the city. It's a very German home for SAP AG, which is a very German company. SAP is so important to the city of Walldorf that it's getting its own highway exit, paid for by local taxes―a rare testament to corporate importance. Yet, if you believe the critics, direct highway access is coming too late. SAP, they say, is an ailing dinosaur, headed for a long decline. "SAP is large, cumbersome, and inflexible. It's lethargic. I've met almost no customers of SAP who are particularly happy with SAP as a partner on an ongoing basis," says Craig Conway, president and CEO of rival software house PeopleSoft.
机译:德国瓦尔多夫是一个不错的小镇。干净,整洁,漂亮。它有两个古老的教堂,一个天主教徒和一个新教徒,以及一条古朴的大街。这座城市充满了繁荣,保守和自鸣得意的感觉。这是一家非常德国的公司SAP AG的德国总部。 SAP对沃尔多夫市是如此重要,以至于它拥有自己的高速公路出口,由地方税支付-这是对公司重要性的罕见证明。但是,如果您相信批评者,直接进入高速公路为时已晚。他们说,SAP是一种病态的恐龙,正走向长期衰退。竞争对手软件公司PeopleSoft的总裁兼首席执行官Craig Conway说:“ SAP庞大,笨拙且不灵活。它令人昏昏欲睡。我几乎没有见过任何SAP客户,他们一直对SAP作为合作伙伴特别满意。”

著录项

  • 来源
    《Upside 》 |2002年第6期| p.36-3840-41| 共5页
  • 作者

    Douglas Hayward;

  • 作者单位

    London;

  • 收录信息
  • 原文格式 PDF
  • 正文语种 eng
  • 中图分类 经济 ;
  • 关键词

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