TPMS EDUCATION WHAT THE CUSTOMER DOES NOT KNOW CAN HURT YOUR SHOP

摘要

In surveys performed by tire companies and industry associations, it is clear that anywhere from 30-50% of drivers have no clue about the TPMS warning light in their vehicles. While that may seem like a travesty, it is not surprising. This lack of education is your chance to be the first contact for TPMS education. This is not an evangelical mission, but it is a way for you to increase customer loyalty.Just put yourself in the customer's position. It could be a cold morning, and a strange light comes on in the dash. The engine is running just fine. After a short distance, the warning light goes out. The owner has no clue what is in the owner's manual about the tires or if there is even an owner's manual in the glove box. But the TPMS light bugs them enough that they might take their car in for service at your shop. Customers can be reluctant to service TPMS for many reasons. They might not have the time, the money or they might not understand the benefits enough to care about whether or not they have a working system. If you were in their shoes, you might have felt the same way before you knew anything about TPMS. There are a few things you can do when talking to a reluctant customer to help them understand the benefits of TPMS and hopefully agree to invest in and maintain a correctly functioning TPMS system.