Continental Aligns Its North American Automotive Aftermarket Products With The Company's Global Expertise

摘要

During AAPEX, Continental announced it is carrying out a brand shift in the drive system aftermarket. Capitalizing on a familiar worldwide brand, Continental's North American automotive aftermarket business is now aligning its product line with the company's global technologies and expertise. Using the Continental OE Technology Series (OETS) Multi V-Belt as the centerpiece of the initiative, Continental also will promote its expertise on all of its belts, hoses, tensioners and timing kits. "The transition is part of our strategy to continuously energize and associate our North American products and services with our global automotive expertise," said Dave Wenger, marketing manager, Continental aftermarket programs for North America. "Continental has a global reputation as the ultimate in technology, quality and reliable service, and the evolution to a uniform product image worldwide will strengthen our Continental brand even further and create a high level of acceptance along the distribution chain." Leading the transition will be the straight ribbed belt from the helicog, staggered profile belt. The belt has been reconstructed to align with Continental's original equipment belt. "One of the many advantages of the strong Continental brand is the ability to expedite well-defined solutions faster," explained Wenger. "Being under the umbrella of 'One Continental' allows us to share and communicate resources and knowledge among all businesses, increase focus on product development, and expedite innovative products to the automotive aftermarket, faster."