The new golden age of Television

摘要

What is your vision for the industry is over the next five years? We are all transitioning from the digital era of television into the internet era, which is already proving to be the most disruptive in the history of the industry. Content owners, broadcasters and TV service providers will all require different strategies for success but all will have to adapt and evolve in order to overcome a period of unprecedented change. We are entering a new golden media age for television, which will see today's media value chain dismantled and re-set, bringing about the creation of a new, dynamic ecosystem. This will spark the arrival of new competitors to the industry. Former competitors will become allies and vice-versa. With change comes opportunity. As we advance to 2020, we will see a fully advanced and fully connected TV market, driven almost exclusively by consumers and their demand for greater choice, better quality and superior methods of personalisation. There will be 26 billion connected devices plugged into a global IP network by 2020, of which a large proportion will be video enabled. Total mobile video traffic between 2015-2020 will be more than 22 times that of the period 2009-2014. Global brands will join with new consumer technologies, the world of apps and online experiences will expand and we will see the arrival of disruptive new business models that will overhaul the entire media landscape. While the future is unknown, the players with the greatest foresight, innovation and consumer focus will be best prepared to lead the industry over the next five years.