Consumers and producers both want more video content. Viewers are dying to see another season of Game of Thrones, up-to-the-minute clips from the home team's game, or the next installment of Fifty Shades of Grey. Content producers are motivated to create more programming in order to capture the hearts, minds, and wallets of viewers and brands. As a result, we've recently seen producers pump up the content: this past year, Netflix promised to double content production and Amazon committed to tripling the number of its original shows. Industry watchers believe the uptick will continue, predicting that by 2017, output could reach more than 500 scripted shows.
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