The video streaming market has burst its banks, with seemingly endless OTT services launching over the last couple of years looking to make a splash. From established broadcasters to content owners, sports organisations, service providers and telcos, everyone is dipping their toes in to the water. As a result, there are now so many streams that it's easy to feel like we are drowning in an ocean of content. As consumers, we have so much choice that we're unlikely to stay loyal to a service that cannot satisfy our lust for instant gratification. Buffering has consequently become one of biggest turn-offs for consumers - quite literally! Some 85 per cent of viewers will give up streaming if their content is taking too long to load, and three-quarters will abandon a service altogether if they experience buffering issues several times. Value for viewers is now less about how many hit shows they get for their monthly subscription, and instead, equates to an instant, buffering-free experience. That means that delivering content with low-latency and high reliability is now a crucial consideration for streaming providers.
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