Tech innovation: CCTV case study

摘要

When it comes to innovation within news broadcasting and production, China is currently ahead of the game. In a market where the lines between linear TV and the web are at their most blurred, the broadcasters and service providers are constantly seeking out new ways to efficiently and cost-effectively attract and retain an audience. This is epitomised by the national broadcaster China Central Television (CCTV). CCTV has a vision for a new global news production operation that is a step ahead of anything else in the broadcast market, using both public and private cloud to create a worldwide collaboration platform for its journalists and bureaus across the world.