NETFLIX'S GROWING INFLUENCE ON EUROPE'S SVOD OUTLOOK

摘要

The over-the-top (OTT) subscription online video-on-demand market in Europe should keep growing over the next five years, with Kagan, a media research group within S&P Global Market Intelligence, projecting the market to reach $6.8 billion in revenues in 2022, up from $3.9 billion in 2017. Primary contributing factors include the presence of localised Netflix Inc. throughout the region and its integration into pay-TV systems; the expansion of Amazon.com Inc.'s Amazon Prime Video as a standalone service; and the debut of international OTT services such as Time Warner Inc.'s HBO and Naspers Ltd.'s Showmax, as well as the strengthening of offerings from local media providers such as Sky pic's NOW TV and ProSiebenSat.1 Media SE's Maxdome.