Individually constructed criteria for perception of urban transportation means - An approach based on Kelly's personal construct theory

摘要

Understanding of acceptance of electric mobility has been typically discussed by a comparison of vehicles with different types of propulsion engines, battery electric vehicles and vehicles with an internal combustion engine. Nevertheless, electric mobility comprehends a combination of public transport and electric vehicles. The aim of this paper is to understand peoples' outlook on electric mobility by identifying shared aspects of the assessment of battery electric vehicles and different user perspectives on transportation. A special research design in the form of repertory grids provides an opportunity to study the underlying causes of the cognitive perceptions and emotions relating to electric mobility. Cognitive interviews motivate respondents to reflect beyond the insights provided by standard forms of interview. Especially for the topic of battery electric vehicles, prejudices - for instance, those propagated by the media - are discarded and the actual requirements and patterns of mobility become visible. The special tasks involved in the interviews lead, for example, to deliberation on how to integrate battery charging processes into existing mobility patterns.