Promoting Business Trip Ridesharing with Green Information Systems: A Blended Environment Perspective

摘要

To mitigate and address climate change, greener transportation modes and mobility services are in great need. Although Green Information Systems (Green IS)-specifically designed to increase environmental sustainability-can support behavioral changes, there is limited research on whether Green IS usage coincides with sustainable real-world behavior. Against this background, we combine the Theory of Planned Behavior with the Technology Acceptance Model to study the interplay of employees' Green IS usage and actual real-world behavior. Specifically, we surveyed 211 employees of a larger Western European company in the context of a recently introduced company-wide mobile application for business trip ridesharing. We conclude that Green IS can facilitate sustainable mobility adoption; however, not only technology acceptance needs to be considered but also employees' attitudes, subjective norms, and perceived behavioral control regarding their business travel modes. Thus, decision-making in analog and digital realms coincide and ought to be considered in parallel.