The effects of susceptibility, eco-friendliness and dependence on the Consumers' Willingness to Pay for a door-to-door DRT system

摘要

Using online survey data conducted during a pilot phase of the "EcoBus" project, one of the largest true door-to-door demand responsive transport (DRT) field experiments in rural areas, this paper investigates the willingness to pay for different modes of transport. It is assumed that the willingness to pay is affected by parameters favourable for the susceptibility of DRT services and variables concerning eco-friendliness. To test the assumptions eleven hypothesis are derived.The results imply that a high dependence on EcoBus and ecological motivations lead to a higher willingness to pay for DRT services. There is also evidence that an ecological mindset leads to a lower willingness to pay for motorised transport as a whole. Contrary to expectations, car ownership does not reduce willingness to pay for DRT services.