Training and management development review

摘要

Teaches the fundamentals of creativity and the impact of innovation in the workplace. Features case studies from creative companies such as 3M, Hallmark and Motorola, and charts the success of several smaller companies. Addresses creativity on the individual, team, managerial and systemic levels, focusing not only on the positive sides, but also on the potential pitfalls and obstacles to implementation. Includes exercises for gauging and strengthening individual creativity. Suggests ideas rather than insists on them, letting the reader feel empowered by the decision-making process of implementation. Proves written, readable and motivating.