Modern marketing skills on the menu at DTW's digital breakfasts

摘要

A UK public-relations and marketing agency that feared it could be "left behind" by the digital-communications revolution used in-house training to place employees at the forefront of developments in this key field. Chris Taylor, managing director of DTW, based in Guisborough, Cleveland, said: Two years ago, potential customers and existing clients were placing digital work with other suppliers because they regarded us as a "traditional" agency. "We faced a growing dilemma over our future business direction. The wrong choices would be catastrophic for our 20-year-old company and its 16 employees.