Return on Investment in Meetings and Events: Tools and Tech- niques to measure the Success of All Types of Meetings and Events

摘要

This book is a product of the ROI Institute, Inc. and ties into a process model that they have developed through extensive work with a wide variety of clients over many years. The authors present a ROI Methodology and then eight chapters that outline the tools and techniques that would allow managers to undertake such evaluations. The book also addresses the issues surrounding reporting, implementing and sustaining the evaluation system. Phillips, Breining and Phillips correctly identity that there is a need for managers to be able to identify the benefits that flow from staff attendance and participation in meetings and events - especially as they note that so many fail to live up to expectations What we are offered is an insight into the way they have devised to provide a measured and calculable sense of the business benefit of meetings and events for the organisation. These are presented in monetary terms as the tangible and intangible benefits are translated into hard cash on the basis that this is the language that businesses understand.