Managing Major Sports Events: Theory and Practice

摘要

Managing Major Sports Events: Theory and Practice (2013) by Parent and Smith-Swain is an extensive book, examining the management of sports and in particular the Olympic Games. In some ways this book appears targeted for what have been called mega-special events. The book is comprehensive and has chapters that include: an introduction to the world of major sports events, the elements of bidding for an event, leading and setting up an organizing committee, planning a major sports event, workforce management; building high functioning organizing committees, marketing, sponsorship, venues, the media, stakeholder relations and protocol, the sporting event's opening and closing ceremonies, risk management and security, technology, games-time, closure, legacy and sustainability plus additional considerations and a conclusion that ties the content together.