Metaphors and tourism paradoxes

摘要

Metaphors can be viewed as discursive elements, in which an image is borrowed from one semantic field to redescribe a quality or attribute in another field, usually, in a symbolic and/or poetic manner. Inspired by previous studies that analyzed metaphors in tourism-related disocurses, this paper seeks to further develop this sociolinguistics angle in order to pinpoint three paradoxes of modern tourism: the familiarty paradox, the staging paradox and the attractiveness paradox.