REMAINING RELEVANT

摘要

One would think that the downward trend in global cigarette sales would give manufacturers of primary equipment little reason for optimism. Market data increasingly suggest that the entire tobacco industry is well on its way to what has become Philip Morris International's declared goal: a smoke-free world. According to Euromonitor International, the share of combustible cigarettes as a proportion of the total global tobacco sales value in 2016 fell below 90 percent for the first time in decades. The business intelligence provider predicts that this share will decline to 86 percent by 2021, driven by restrictions on the manufacture, sale, marketing and packaging of tobacco products in nearly all markets.