Tobacco corporate social responsibility and fairy godmothers: the Framework Convention on Tobacco Control slays a modern myth

摘要

Tobacco companies exist to enrich their shareholders by selling tobacco. Everything they do is focused on this goal; indeed, as corporations they are legally obliged to make this their priority. So when they support good causes or fund youth prevention campaigns they do so not because they care, but because it helps their business. Tobacco industry corporate social responsibility is a confidence trick in the light and mild tradition, designed to hide malevolent purpose behind an attractive label.rnThanks to the FCTC and the excellent work undertaken in Durban, this faux altruism should now become a thing of the past.