La Conexion al Cliente

摘要

Telecom and wireless companies are very much ahead of the curve, according to Tamara Barber, data analyst, Hispanic technologies, at Forrester Research. "They saw the opportunities early and have built branding and trust," she says.rnIsaac Mizrahi, who has spearheaded marketing campaigns for household names from BellSouth to Coca-Cola, is now director of multicultural marketing at SprintNextel, where, he maintains, "We've done a lot of great things, but we can do more. We need to keep our finger on the pulse of the marketplace, which remains very competitive and changing. We need to look at five years down the road, not just the next quarter."rnCell phone adoption and use is one example of a trend telecoms watch closely within this demographic. While various sources put total U.S. household penetration rates of cell phones in the mid-70th percentile, Hispanics are currently in the mid-50th percentile, "but that gap is closing at a very fast pace," he says. "This is a demographic that loves cell phones and has a very strong connection to them."