Virtual worlds are a vast, mostly undiscovered territory that represents a land of new opportunity for marketing and branding. How can a company best stake a claim there? There are several approaches to consider.rnScion, for example, which in February launched a new vehicle in Second Life to coincide with the Chicago Auto Show, was one of the first automakers to unveil a vehicle in a virtual world. MTV, on the other hand, has created virtual worlds at There.com for each of its popular TV shows. Fans of Laguna Beach, The Hills, and Pimp My Ride can socialize with other fans using avatars, and MTV brings in celebrities and creates custom avatars to join the conversation. Other brands, like Adidas,rnMicrosoft, Toyota, and even the Centers for Disease Control and Prevention (CDC), have begun to try informational branding in the virtual world.
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机译：虚拟世界是一个广阔的，几乎未被发现的领域，代表着营销和品牌推广的新机会。公司如何最好地在该处放样？有多种方法可以考虑。例如，rnScion于2月在《第二人生》中推出了一款新车，以配合芝加哥车展，是最早在虚拟世界中推出该车的汽车制造商之一。另一方面，MTV已在There.com为每个受欢迎的电视节目创建了虚拟世界。 Laguna Beach，The Hills和Pimp My Ride的粉丝可以使用化身与其他粉丝进行社交，MTV吸引名人并创建自定义化身来加入对话。阿迪达斯（Adidas），微软，丰田（Toyota）甚至疾病预防控制中心（CDC）等其他品牌已经开始在虚拟世界中尝试信息品牌。
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