Rather than compete with Web sites like MySpace and Facebook, some marketers are embracing the technology to better connect with customers. Increasingly, companies are in the business of creating their own social networks instead of using existing ones.rn"Depending on your brand and goals, owning a social network site can bring in an audience, contain them, and allow you to speak to them whenever you want," says Rachel Honig, COO of Digital Power & Light (DP&L), a digital marketing firm.
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