MAKING OF AN ICON

摘要

I've never dressed this group be-fore," exclaims designer Michael Kors. He's talking about the millions of consumers out there who may covet designer fashion but are not prepared to shell out $850 for one of his 10-ply cashmere sweaters or $8,900 for hand-beaded pants. Or who may not even know his name. Kors built a fashion reputation dressing American jet-setters in cashmere and sequins, but now he covets single-name status like Ralph or Calvin. So he's launching MICHAEL Michael Kors (yes, the first name twice), intending to swathe Americans in what he calls "affordable luxury"—bright Argyle sweaters, paisley-print raincoats and stamped-leather handbags, most priced at less than $500. The new collection debuts this month in 350 department stores across the U.S. and next year in Europe and Asia.