Trump's Reality Woes

摘要

In a recent episode of the hit tv show The' Apprentice, Donald Trump challenged a gaggle of fawning dealmaker wannabes to boost revenue at his Taj Mahal casino in Atlantic City, N.J. Eager to impress, Trump's pupils got right to work. But they might have just as quickly asked, Who the heck is Trump to judge? After all, his casino empire has been losing money for years. So much money, it was revealed last week, that auditing firm Ernst & Young warned of "substantial doubt" that the publicly traded gaming company run by Trump Hotels & Casino Resorts could continue as a viable enterprise. The prospect of a flashy failure could tousle the Donald's carefully coiffed image as a business guru. Fighting back, he declared last week that his casinos "have always been a good company" and that he will prove it by focusing on them until they are fixed.