Can This Man Save Paramount?

摘要

Is it news if a man stands up to ap- plaud at the end of a movie? It shouldn't be, not when virtually all the other audi- ence members have already leaped to their feet. Yet Tom Freston's leg-stretch after last month's Sundance Film Festival screening of Hustle & Flow was hot dish to an avid press corps. You would have thought he was Brad and Jen, together again. He got the headlines as much for who he was as for who he is. Freston, the new co-president of media giant Viacom, had been chairman and CEO of MTV Networks, whose MTV, Nickelodeon and Comedy Central channels make it the lifeline to the youth market. One of Freston's missions from Viacom boss Sumner Redstone is to freshen the image and, more important, goose the profits of Paramount Pictures, the most geriatric of the Hollywood studios. So when the company's new Mr. Big showed up at the iconic indie-film festival, media types saw it as a signal of revolutionary change.