Retailing in the Balkans

摘要

Retail sales in the region are dominated by major supermarkets and hypermarkets - often to the detriment of smaller retailers. In Slovenia, Mercato is the major retailer, with Konzum (part of the Agrokor group) in Croatia and Bosnia-Herzegovina. Agrokor is the umbrella company for a raft of small retail - as well as food and drink - brands in the Balkans and could be the linchpin for growth in the relatively underdeveloped convenience retailing market in some areas. The company has an overall market share of 23% in Croatia, but only 13% in Bosnia-Herzegovina and 12% in Serbia.