Spooky glow-in-the-dark packs from Frito-Lay

摘要

Frito-Lay launched a limited edition Cheetos multipack with glow-in-the-dark packaging for Halloween. The US giant, which is part of the PepsiCo empire, launched the treat-size Cheetos in 30-count multipacks after research concluded that Halloween is not only fun for kids, but 65% of American adults also look forward to treating themselves at that time of year Halloween is huge in the USA, with around one third of adults planning to host their own parties. The main target market for Cheetos in the USA is young men and teens.