The myriad advertising agencies, video post-production centres and publishing houses that populate London's Soho have acquired a new neighbour. Housed in a new Richard Rogers building, with panoramic views to inspire the designers who work inside, it has an unfamiliar name: Ingeni. The company behind it, though, could hardly be more familiar. Ingeni is a design office for Ford. Deliberately sited away from its manufacturing sites, half its workforce of 32 designers will come from the existing design teams of Ford and its subsidiary marques: Lincoln, Mazda and Mercury, and the Premier Automotive Group comprising Aston Martin, Jaguar, Volvo and Land Rover. The rest will be drawn from across the entire field of design. Ingeni will spend only a third of its time designing cars, the rest being split equally between designing lifestyle-reflecting merchandise for the PAG, and working for outside clients.
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