Paul Finch's Letter from London The art of the award entry

摘要

With awards season truly upon us, those of us privileged to undertake judging duties (and it really is a privilege) can expect the usual mixture of wonderful, okay and disappointing entries. What is not often discussed is the wide variation in quality of the presentations themselves, irrespective of the merits of the design. While it is true that it is very difficult to make a poor design look truly convincing, it is even more the case that good projects can be badly let down by ill-considered boards. I have lost count of the number of times that a building I know to be high-quality fails to make itself felt in judging meetings because the presentation is nothing like as sophisticated as the thinking behind the thing itself.