Explain your new venture into baby boomer homes To meet the increasingly varied demand for better housing for older people we need to provide a wider range of designs and house types, so we're designing and developing new lifestyle-driven products that meet the needs and aspirations of the baby boomer generation, as well as evolving our core products. In the future, it's not just going to be about providing retirement apartments, but also carefully designed cottages, houses and bungalows that meet particular requirements of the different stages in later life.
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