A New Twist on An Old Favorite: STORM DENIM™ Water Repellent Finish Provides Functionality with Fashion

摘要

Innovation drives markets. New ideas, new technologies, new ways of making the established and familiar more attractive and desirable keeps those products performing in the marketplace. But what more can be done to the blue jean? Just when the variety of cuts, colors and constructions seem to be running out of creative steam, Cotton Incorporated has introduced the STORM DENIM™ technology — a water repellent finish that makes the good old blue jean new again.