As the country celebrated the first ever International Yoga Day with mass demonstrations several cities and towns on 21st June, a handful of Indian yoga wear marketers used the occasion to push their chic collections. Brands such as Proyog, Bhusattva, Moral Fibre, Forever Yoga, Do U Speak Green and Urban Yoga have all lined up a range of organic breathable yoga wear that promises comfort and fashion to new-age enthusiasts of the ancient spiritual discipline that involves meditation, breath control and physical postures. "Yoga needs 'not too tight, not too loose' garments," said Malika Baruah, co-founder and product head of Proyog. The brand, owned by Bengaluru-based star tup Ika Yoga Wear, launched. Its yoga wear collection in the country on June 21, the International Yoga Day.
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