Higher margin and ability to build a loyal customer base draw e-commerce to be an segment in selling apparel and women's clothing

摘要

Even as the media fetes the three biggies of e-commerce in India-Flipkart, Snapdeal and Amazon, the story isn't confined to them only. A slew of smaller players are seeing their cash registers ringing as Indians go online to shop. And it isn't just consumer electronics that customers are purchasing online. One category that has benefited from this newfound enthusiasm for online shopping is the apparel segment. Branded apparel to private labels-everything is up for grabs at these sites and with price tags that are enticing customers to come back again and again. The online apparel category, euphemistically called fashion and lifestyle products, today stands at around $0.57 billion. That works out to 25% of the overall e-tailing business. No wonder then that e-commerce giant Amazon is tying up with clothing brands such as Grasim from the Aditya Birla Group and Future Group's Indigo Nation and John Miller to sell their merchandise online.