Reebok India aims to grow in fitness, sports

摘要

Reebok India Company, part of global German sports apparels and accessories major Adidas AG, is aiming for the top slot in the niche fitness and sports category in the country. The company believes it does not have any significant competition in this space, Silvia Tallon, senior marketing director, Brand Reebok for India market, said. The company said that it has been growing at the rate of 10-20 percent in different fitness verticals such as running and yoga. The brand has repositioned itself in the last one year and has different growth rate across fitness disciplies. Reebok plans to be a more targeted brand concentrating on fitness categories such as Crossfit and has entered a tie up with American fighting promotion company Ultimate Fighting Championship (UFC) for mixed martial arts (MMA).