Seematti, the 111-year-old retail brand, is synonymous with silk sarees, especially Kanjeevarams-indeed, it tag line is Queen of Silk Sarees. Now, its CEO and lead designer, Beena Kannan, well known for the gritty way in which she turned around the family business, is weaving a different story - though silks continue to be the predominant theme.Kannan launched her first luxury couture brand in her own name earlier this year. The "Beena Kannan" line is aimed at taking silks and the weaving industry to newer heights-beyond sarees. It hopes to draw in a younger consumers set, including Gen Z and millennials.Her label has created an eclectic range of generously embellished dreamy bridal wears, red-carpet-perfect gowns, evening dresses, lehengas, long capes and jackets, flowy kaftans and belted saris. Unlike the mass line of Seematti, these will be custom made exclusive war with different mood boards.
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